For as long as brands have been around, brand owners have sought ways to protect them. But bar coding and security printing, because they are easily copied, no longer insulate brand owners from losses linked to the introduction of counterfeit or grey market consumable products.

RFID, which has already proven to be a valuable tool for end-to-end tracking fast moving consumer goods in the supply chain through the use of low-cost passive RFID tags, is also a secure, multi-functional tool for authenticating consumables.